The Rainbow Ramen dish offered by Chef Alan Valera from E.A.K. Ramen in Los Angeles was created to support the LGBTQ+ community during Pride month this year.
The dish lives up to its name by offering an array of colors in the form of various dishes, and its wide range of toppings makes it look more like a poke bowl than it does a ramen dish. The dish is served chilled with a spicy and sweet base that contains soy milk, sesame and chili. The vibrant toppings that make up the rainbow theme of the ramen include tomatoes, broccoli, red peppers, carrots, lotus root, sweet bean paste and ground pork.
The important cause behind the inspiration for this Rainbow Ramen dish, coupled with its media-friendly aesthetic, makes it effective in its goal of appealing to Millennial and Gen Z consumers.
Rainbow Ramen Dishes
E.A.K Ramen Offers a Creative Ramen Dish Inspired by Pride Month
Trend Themes
1. Rainbow Food Trend - The creative use of colors and visually appealing recipes are becoming increasingly popular in the food industry, offering businesses an opportunity to stand out and appeal to younger generations.
2. Cause Marketing Trend - Incorporating a social or environmental cause into marketing efforts can connect with socially conscious consumers and increase brand loyalty.
3. Alternative Ramen Trend - By breaking away from traditional ramen recipes and experimenting with unique ingredients and presentation, restaurants can differentiate themselves in the highly competitive ramen market.
Industry Implications
1. Food and Beverage Industry - Restaurants and food manufacturers can capitalize on the trend of visually appealing, rainbow-colored dishes to stand out and attract younger generations.
2. Hospitality Industry - Hotels and resorts can feature the Rainbow Ramen dish as part of a pride month celebration or as part of their culinary offerings in a diverse and inclusive environment.
3. Nonprofit Industry - Nonprofits can collaborate with restaurants to develop cause-related dishes and events to raise awareness and funds for social or environmental issues that matter to younger generations.