Rainbow Finder is the name of the animated mini series with an unlikely creator—7-Eleven Japan. The series shares three short episodes, each of which is just two short minutes in length but shares a look into beautiful moments. The first video in the series introduces high school student Nanami as an aspiring photographer who captures special moments. The second episode introduces a close friendship between classmates and the third and final episode rounds out the mini series by showing the characters graduating, and romance heating up. The three films are connected by 7-Eleven, which serves as a setting for the story.
The anime series was produced by The Answer Studio, the creator of Kimi no Na Wa (Your Name) and directed by former Walt Disney Animation Japan animator Hiroshi Kawamata.
Convenience Store Anime Series
7-Eleven Japan Created the Animated Mini Series Rainbow Finder
Trend Themes
1. Branded Entertainment - As brands with large consumer bases branch out to film and TV, they can leverage already established audiences and provide inspiration for new content.
2. Short-form Content - The rise of short-form content enables consumers to enjoy high-quality entertainment that's easy to consume and share, which can encourage the creation of more abbreviated content.
3. Niche Marketing - Brands may use niche entertainment as a way to attract and win over very specific demographics while offering them something tailored to their tastes.
Industry Implications
1. Fast Food - Brands in the fast food industry can use entertainment and storytelling to differentiate themselves and create deeper connections with their customers.
2. Animation - The animation industry is expanding as more brands and companies are striving to meet growing demand for animated content across various platforms.
3. Retail - Retailers can create entertainment to showcase their corporate identity and products while building more personalized relationships with their customers.