These vibrant rainbow-colored jeans come from a collaboration between renowned British artist and designer INSA and EVISU, a Japanese-based denim brand.
The EVISU x INSA capsule collection features two different interpretations of EVISU’s Daicock Raw Denim Jeans. The jeans are splattered with bright rainbow hues that drip down the legs of the jeans — a signature of INSA artistic style.
The jeans are available in a tapered fit for men and a slim fit for women and only 300 pairs of each have been produced. The luxury jeans are available through EVISU’s new Hong Kong flagship store and through EVISU’s online shop, though you'd better be prepared to part with a couple hundred dollars for this interesting INSA piece that fuses of fashion and art.
Drippy Rainbow Denim
The Evisu X Insa Rainbow-Colored Jeans Mix Fashion and Street Art
Trend Themes
1. Artistic Fashion Collaborations - The success of the Evisu x Insa collaboration poses an opportunity for other fashion brands to team up with contemporary artists to create unique, limited-edition pieces.
2. Rainbow Drip Aesthetic - The popularity of the rainbow-drip aesthetic seen in the Evisu x Insa collection suggests an opportunity for other fashion brands to produce their own variations on this colorful trend.
3. Sustainable Fashion Technology - The use of sustainable and environmentally friendly materials in the production of the EVISU x INSA collection presents an opportunity for fashion brands to explore more eco-friendly manufacturing processes.
Industry Implications
1. Fashion - The limited-edition and exclusive nature of the Evisu x Insa collection highlights an opportunity for fashion brands to experiment with scarcity as a marketing tool to increase sales and demand.
2. Art - The collaboration between Insa and Evisu indicates a potential trend in which artists can generate additional revenue streams through exclusive fashion collaborations with designers and brands.
3. Retail - The limited quantity of the Evisu x Insa collection and its availability only through a flagship store and online shop suggests an opportunity for retailers to create buzz and drive sales through exclusive, high-end products.