Superfan Katy Cartee Haile has turned her entire home into a 'Rainbow Brite' Museum.
The 34-year-old has had a passion for the 80s cartoon since she was a young girl; even though the show only ever aired 13 episodes and one movie, Katy's passion has since grown tremendously.
Her home, or shall I say shrine, houses not only her and her spouse, but over 1,500 Rainbow Brite items. She owns everything from fan art to vintage paraphernalia and linens. The walls are painted in sky blue with bright rainbow-like detailing. Her hair is even colored with rainbow ombre tresses!
Needless to say, this girl takes the cake for #1 fan. She even started the website called www.rainbowbrite.net where those with her similar interests can browse and interact.
Nostalgic 80s Rainbow Rooms
This 'Rainbow Brite' Superfan Turned Her Home into a Prismatic Shrine
Trend Themes
1. Nostalgic Collecting - The growing trend of collecting nostalgic items from the 80s and 90s presents opportunities for disruptive innovation in the market of online marketplaces specializing in vintage items.
2. Personalized Upcycling - The trend of personalized and themed home decor opens the opportunity for disruptive innovation in the industry of upcycling companies that specialize in offering customization options.
3. Fan Culture - The rising trend of fan culture presents disruptive innovation opportunities in the production of custom merchandise and the development of online communities where fans can share experiences and purchase related products.
Industry Implications
1. E-commerce - E-commerce platforms that specialize in rare and vintage items can leverage the trend of nostalgic collecting to offer curated selections of products and build loyal customer bases.
2. Custom Home Decor - The trend of personalized and themed home decor offers disruptive innovation opportunities for companies specializing in upcycling and customization services.
3. Fan Merchandising - Industries that cater to fan culture, such as the merchandising of products related to niche interests, offer opportunities for disruptive innovation through online communities and customization options.