Style maven Poppy Delevigne soaks up the sun while promoting the Rag & Bone Spring 2013 D.I.Y. project.
Decked out in beach ready attire, all of the pieces epitomize casual comfort. Whether jumping about or enjoying the crystal clear waters, her carefree attitude and fun loving spirit further encapsulates the spirit of the collection. The campaign was shot in three diverse locations: Mustique Island, London and the countryside of West Sussex. This was done to show the versatility of the pieces in the Rag & Bone Spring 2013 DIY project. Some of the notable highlights of the collection include a floppy brim fedora, a high rise skinny pants, shorts in a pistachio color and a large black bowling bag, which will be able to carry all of your beach necessities.
Sun-Soaked Basic Apparel
Poppy Delevigne Looks Carefree in the Rag & Bone Spring 2013 Collection
Trend Themes
1. Casual Comfort - The trend of casual comfort in apparel presents disruptive innovation opportunities for brands to create stylish yet comfortable clothing for everyday wear.
2. DIY Fashion - The DIY fashion trend opens up disruptive innovation opportunities for businesses to offer customizable clothing options, allowing customers to create unique pieces.
3. Versatility in Design - The trend of versatile clothing design creates disruptive innovation opportunities for brands to develop multi-functional garments that can be worn in various settings.
Industry Implications
1. Fashion - The fashion industry has the opportunity to embrace casual comfort and create clothing lines that prioritize both style and comfort.
2. Retail - The retail industry can capitalize on the DIY fashion trend by offering a wide range of customizable clothing options to attract customers seeking unique and personalized products.
3. Accessories - The accessories industry can explore versatile design options, such as multi-purpose bags and hats, to meet the demands of consumers looking for practical yet stylish accessories.