The designers behind the Rag & Bone Pre-Fall 2014 collection may have "wanted to go English" with this line, as revealed by Marcus Wainwright, yet they did so in an unexpected way. Instead of embracing traditional attire in the form of blazers, slacks and oxfords, they looked to early Nineties British streetwear for inspiration. In particular, they were inspired by Nigel Shafran’s 'Teenage Precinct Shoppers' series that captured teens in suburban malls.
The Rag & Bone Pre-Fall 2014 collection translated the matchy nylon tracksuits seen then into cool sporty looks revolving around a monochromatic palette. From slim fit jogging pants to basic boxy t-shirts and long varsity-like jackets, the pieces are at once chic and casual, which is welcomed in autumn.
British Streetwear-Inspired Fashion
The Rag & Bone Pre-Fall 2014 Collection is Monochromatic
Trend Themes
1. Streetwear-inspired Fashion - Opportunity for brands to incorporate urban and athletic elements into their clothing lines.
2. Monochromatic Palette - Chance for designers to explore the use of a single color throughout their collections.
3. Chic and Casual - Potential to create clothing that effortlessly combines sophistication and comfort.
Industry Implications
1. Fashion Retail - Retailers can target a younger demographic by offering streetwear-inspired clothing options.
2. Athleisure - Opportunity for athleisure brands to expand their offerings with monochromatic styles.
3. Urban Fashion - Urban fashion designers can embrace the trend by incorporating chic and casual elements into their designs.