As a brand, Solvasa operates under the directive of "Integrative Beauty" and its radiance-boosting kit abides by this to relax and pamper the body. Integrative Beauty is defined "as caring for the skin, body, and mind together." The goal is to allow individuals to enjoy moments of mindfulness, decrease their stress, and improve their overall wellbeing.
Solvasa's radiance-boosting kit is named 360° Radiance. While it retails for $179, its value is estimated at $323. The curated package includes the Crystal Energy Wand, the Destressance® Serum, and the Golden Moment Turmeric Elixir. All of these products work together to ensure radiant benefits. The want is a multi-functional facial tool that supports micro-circulation and muscle tension. The serum delivers anti-inflammatory benefits with adaptogenic ingredients, while the elixir features "Solvasa’s proprietary adaptation of Golden Milk, a traditional Ayurvedic beverage."
Radiance-Boosting Skincare Products
Solvasa’s 360° Radiance Set Relies on Mindful Practices
Trend Themes
1. Integrative Beauty - The trend towards Integrative Beauty provides opportunities for skincare companies to combine relaxation, mindfulness, and wellbeing with their products.
2. Adaptogenic Ingredients - The use of adaptogenic ingredients in skincare products is a growing trend that presents opportunities for companies to differentiate themselves and offer additional benefits to consumers.
3. Crystal Healing Tools - The use of crystal energy wands and other healing tools in skincare is a developing trend that offers opportunities for creating unique and innovative products that appeal to the wellness-oriented consumer.
Industry Implications
1. Skincare - The skincare industry can embrace the Integrative Beauty trend by creating products that reduce stress and improve overall wellbeing.
2. Ayurvedic Products - Companies specializing in Ayurvedic products can leverage the popularity of adaptogenic ingredients to create unique skincare offerings that appeal to a wider audience.
3. Wellness Industry - The wellness industry can incorporate crystal healing tools and other mind-body practices into their products and services to offer a more integrated approach to self-care.