Oakley is known for its sleek and sporty design language and for its latest drop, the Racing Jacket takes the spotlight for the season. The silhouette returns after a 25-year hiatus and it is essentially an interpretation of the brand's first-ever dual-lens performance eyewear. It is made to fit the face in a similar way that a jacket fits along one's body.
The colorway is inspired by Call of Duty as it references Modern Warfare 2. The retro design is detailed with a Red Tiger camouflage finish and it frames Prizm Black lenses. This breaches a new era this time around and the launch is set for May 4th with a limited quantity of only 375 pairs that come in a premium collector's box.
Retro Boldly Printed Eyewear
Oakley Revives the Racing Jacket Striped Sunglasses for Spring
Trend Themes
1. Retro Eyewear Revival - The resurgence of retro eyewear designs provides an opportunity for companies to create updated versions of classic styles.
2. Limited Edition Drops - Offering limited edition drops of products can create a sense of urgency and exclusivity that appeals to consumers.
3. Gaming-inspired Fashion - As gaming continues to grow in popularity, there is an opportunity for fashion brands to draw inspiration from popular games and incorporate those designs into their products.
Industry Implications
1. Eyewear - The eyewear industry can capitalize on the trend of retro designs by creating modern versions of classic styles.
2. Fashion - Fashion brands can incorporate gaming-inspired designs into their products to appeal to a younger, trendy audience.
3. Marketing and Advertising - Creating limited edition drops and marketing them as exclusive can generate buzz and interest around a product, boosting sales.