If you're sick of looking at stick thin models you can't really relate to, the R by 45rpm Lookbook will provide a breath of fresh air compared to those endless pages of perfectly orchestrated editorials and campaigns.
The Japanese clothing brand is known for shooting simple and classic lookbooks that capture the way real people look in their clothes. Using everyday shoppers like you and me rather than models, the R by 45rpm Lookbook makes it easy for anyone to imagine themselves donning the ensembles photographed.
Check out the captures to see how much fun fashion can be when you're just being yourself.
Implications - Consumers are looking for products that contain a more organic approach. No longer attracted to over-plasticized images, shoppers desire a way to get back to the natural. Companies could focus on this aesthetic in order to increase their profits on the market.
Organically Orchestrated Campaigns
The R by 45rpm Lookbook is Full of Candid Captures
Trend Themes
1. Organic Fashion - Shifting from traditional model shoots to everyday people as models in fashion campaigns presents an opportunity for clothing brands to adopt a more organic and relatable approach to fashion.
2. Real People Marketing - The trend of using real people as models in advertising campaigns offers a disruptive innovation opportunity for businesses looking to attract consumers by utilizing a more authentic and relatable marketing strategy.
3. Candid Captures - The use of candid captures in fashion lookbooks presents an opportunity for clothing brands to display their products in a more natural and approachable way, appealing to consumers looking for a more authentic aesthetic.
Industry Implications
1. Fashion - The fashion industry can benefit from the organic approach of using everyday people as models for campaigns, offering consumers a more authentic and relatable representation of their clothing products.
2. Advertising - Real people marketing is a disruptive innovation opportunity for the advertising industry as it presents an alternative approach to traditional advertising methods, offering a more authentic and relatable message to consumers.
3. Photography - The trend towards using candid captures in fashion lookbooks presents an opportunity for photographers to showcase their skills in capturing natural and approachable images, appealing to consumers looking for a more authentic aesthetic.