The Quibi app for iPhone received a new capability where AirPlay can be used to stream content onto larger screens. The announcement was made by Tom Conard, the Chief Product Officer, who released the information via Twitter. Tom Conard also indicated that the organization will release a similar feature for Android users, where they can Chrome cast content to larger screens. Chromecast capabilities are expected to be available to users around June.
The Quibi app was initially designed a platform to showcase mobile content, however, the new feature can be seen as an added capability. The platform was imagined as a way for users to consumer quick content, however giving consumers more options may help the company attract subscribers.
TV-Compatible Mobile Content Platforms
The Quibi App Will Have AirPlay Compatibility for Streaming
Trend Themes
1. Mobile-to-tv Streaming - The ability to stream content from mobile devices to larger screens is a trend that is likely to continue with many companies seeking to provide mobile-first viewing experiences for users.
2. Enhanced User Experience - Mobile content platforms are finding innovative ways to improve user experience through additional features that enable easier and more flexible viewing.
3. Mobile Video Platforms on the Rise - The growth of mobile video platforms such as Quibi that offer short-form content for on-the-go consumption on mobile devices continues to attract attention and investment.
Industry Implications
1. Mobile Streaming Service Providers - With more consumers seeking mobile-first experiences, streaming providers have an opportunity to differentiate themselves by offering innovative solutions like mobile-to-TV streaming and enhanced user experiences.
2. Entertainment and Media - The rise of mobile video platforms is disrupting traditional media and entertainment markets, creating opportunities for innovative companies to re-imagine the viewing experience for consumers.
3. Mobile Device Manufacturers - With more consumers seeking mobile-first viewing experiences, device manufacturers have an opportunity to innovate by developing new features and technologies that enable easier content consumption and improve user experiences.