After the debut of the Quarter Pounder in Japan, it transpires that there was a bit of cheating involved in the massive crowd turnout for this uber cool McDonald’s viral marketing campaign.
The 1,000+ customers seen in line were fake, made up, hired to be there. All part of the viral activity. Do I think this is okay to do? I am not sure. But then if you are worried about ethics, then you would also probably not be into McDonald’s in the first place, I guess.
Here’s the job description:
Hiring Fake Crowds
Queues for Hire at McDonald's in Japan
Trend Themes
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3. Ethical Concerns in Marketing - The increasing awareness of ethical concerns in marketing practices can lead to a shift towards more authentic and transparent promotional strategies.
Industry Implications
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3. Event Management - The trend of fake crowd hiring and viral event marketing can offer exciting opportunities for event management companies to create unique and unforgettable experiences for clients.