Quest Nutrition is introducing Quest Peanut Butter Cups so that people can enjoy the perfect pairing of peanut butter and chocolate without having to feel guilty about enjoying a sweet treat. Each serving of two peanut butter cups has less than a gram of sugar, plus the sweet snack shares the benefits of 11 grams of protein and just a single gram of net carbs.
While there are many people who are interested in reducing or avoiding sugar completely, Quest is on a mission to support people, no matter what their health goals are. As Linda Zink, Chief Marketing Officer for Quest Nutrition, says: "Our goal is to disrupt all the food categories people crave with better-for-you options that offer low sugar, low net carbs and high quality, complete protein."
Low-Sugar Peanut Butter Cups
Quest Peanut Butter Cups Have Less Than a Gram of Sugar Per Serving
Trend Themes
1. Low-sugar Snacks - Opportunity for creating and marketing low-sugar versions of popular snacks and treats to cater to health-conscious consumers.
2. Protein-enhanced Foods - Potential for developing products that combine protein with indulgent flavors to provide guilt-free snacking options.
3. Alternative Sweeteners - Growing demand for innovative sweeteners that are low in calories and have minimal impact on blood sugar levels.
Industry Implications
1. Food Manufacturing - Disruptive innovation opportunity in the food manufacturing industry by creating healthier versions of popular snacks and confectioneries.
2. Health and Wellness - Opportunity for health and wellness companies to develop and market products that align with consumers' desires for low-sugar and high-protein options.
3. Natural Sweeteners - Emerging industry focusing on the production and distribution of natural sweeteners as an alternative to traditional sugar.