Queen Rania Al Abdullah of Jordan showed the comedian in her by spoofing David Letterman’s Top 10 while accepting the first ever YouTube Visionary Award at the YouTube Live event.
Trend Hunter reported on her Majesty’s YouTube channel back in April. Queen Rania has since posted tens of YouTube videos where she addresses many questions posted by YouTubers and tries to correct misconceptions about Arabs and Muslims in a bid to bring people in the Middle East and west closer together and bridge the 'East-West divide.'
In the funny clip, Queen Rania counts down the Top 10 reason she started her YouTube channels, which include, "Because I didn’t have enough friends on Facebook," "Because anything Queen Elizabeth can do, I can do better," "Because I was tired of people thinking Jordan was just a basketball player," and "Because if Madonna can get millions of hits cleaning the floor..."
I say, bravo Queen Rania, especially when you see that her videos leave the comment option open without filtering them out. If politicians want change to come, they have to embrace the young generation and speak to them in their language and using their platform.
Royal Comedians
Queen Rania of Jordan Spoofs Letterman on YouTube Live
Trend Themes
1. Comedic Influencer Videos - Disruptive innovation opportunity: Brands can leverage the popularity of comedic influencer videos to engage with younger audiences and create viral content.
2. Cross-cultural Communication - Disruptive innovation opportunity: Companies can develop technologies and platforms that facilitate cross-cultural communication, fostering understanding and bridging the 'East-West divide.'
3. Authentic Engagement with Younger Generations - Disruptive innovation opportunity: Organizations can adapt their communication strategies to authentically engage with younger generations, leveraging social media platforms like YouTube to connect with their target audience.
Industry Implications
1. Digital Marketing - Disruptive innovation opportunity: Digital marketing agencies can help brands create and promote comedic influencer videos to reach younger audiences and enhance brand visibility.
2. Language Translation and Interpretation - Disruptive innovation opportunity: Language translation and interpretation companies can develop innovative solutions that facilitate accurate and real-time cross-cultural communication, aiding businesses and individuals in effectively communicating across language barriers.
3. Media and Entertainment - Disruptive innovation opportunity: Media and entertainment companies can develop content strategies that authentically engage with younger generations, leveraging platforms like YouTube to create interactive and relatable experiences.