Inspired by the store's Reuse and Recycle philosophy this holiday season, designer Casey Ng came up with Qubic concept packaging that will reduce the amount of waste associated with buying and gift wrapping. At once these brown paper sacks can become both the shopping bag and the covering that conceals the gift beneath the Christmas tree.
The earthy brown card that makes up the majority of these pouches has come to be considered a trendy material, associated with organic and eco-friendly products of all kinds. Because of the way it's now perceived, the plain packaging is perfectly appropriate to carry a present.
To jazz the bags up a bit, Casey has created stick-on handles featuring a variety of charming patterns. They allow Qubic concept packaging to be rolled up tightly for smaller items and custom-fitted with the recycled cardboard handgrips.
Adhestive Handle Branding
Qubic Concept Packaging Conforms to Purchases of Every Size
Trend Themes
1. Sustainable Packaging - The Qubic concept packaging trend emphasizes the importance of sustainable packaging for the environment and reducing waste.
2. Cardboard as a Packaging Material - The use of earthy brown cardboard as a packaging material trend is gaining popularity, and presents an opportunity to innovate on novel applications and forms of packaging using cardboard.
3. Customizable Packaging Handles - With the stick-on handles trend, there is an opportunity to innovate on customizable packaging handles that can incorporate reusable materials and/or fun designs.
Industry Implications
1. Packaging Industry - The sustainable packaging trend demands greater use of eco-friendly materials, presenting an opportunity for the packaging industry to innovate on packaging that uses such materials.
2. Gift and Retail Industry - The use of customizable packaging with fun, stick-on handles for gift-giving presents opportunities for brands in the gift and retail industry to differentiate themselves through unique and sustainable packaging design.
3. Sustainability Industry - The Qubic concept packaging's emphasis on reducing waste ties into the larger sustainability trend, presenting opportunities for the sustainability industry to develop new ways of reducing waste and promoting eco-friendly practices.