There are tons of different ways that a food brand can go about relaying product information to customers online, but Portugese food brand Quatro Folhas goes about it quite creatively on its website. Text on the site is offered in both English and Portugese, but the simple layout and clear pictures ensure what's being sold is clear in any language, especially since the brand distributes its products to four continents.
Part of what makes the design so successful is the use of parallax effects, large images, hover-sensitive elements and a colorful fixed four-item footer. However, one of the most impactful components is a dynamic side-scrolling set of imagery that shows fresh fruits, nuts and beans falling from the sky onto fresh farm ground.
Side-Scrolling Snack Sites
Quatro Folhas' Website Shows a Rotating Supply of Fresh Fruits & Nuts
Trend Themes
1. Dynamic Visual Storytelling - Opportunity for brands to use parallax effects and large images to create engaging and immersive online experiences.
2. Multilingual User Experience - Investment in clear and user-friendly layouts that can effectively communicate product information across different languages.
3. Immersive Product Presentations - Incorporating interactive elements like hover-sensitive elements to enhance the presentation of products and increase brand engagement.
Industry Implications
1. Food Retail - Food brands can leverage creative website design to showcase their products in a visually compelling way, driving online sales.
2. E-commerce - The integration of parallax effects and dynamic visuals can create a more immersive and enjoyable shopping experience for customers.
3. Language Localization - Companies focusing on website localization have a valuable opportunity to create multilingual user experiences that meet the diverse needs of global consumers.