Berlin-based photographer Karel Kuehne finds inspiration in model Anne Sophie Monrad in his latest work for Quality Magazine April 2010. The shoot, entitled ‘La Muse,’ features menswear-inspired pieces including blazers, catsuits and loose-fitting ties.
This airy and nostalgic shoot styled by fashion editor Jane Garber takes place in some kind of warehouse. Surrounded by paint cans and dirty floors, Monrad keeps a high fashion stature that makes every shot to die for.
Implications - Consumers in modern society are constantly looking for reminders of the past. Products that feature an element from the past are appealing to those who desire a feeling of nostalgia. Companies could develop more of their items with this in mind to attract a wider range of customers.
Nostalgic Editorials
‘La Muse' in Quality Magazine April 2010 Shows High Fashion
Trend Themes
1. Nostalgic Fashion - Designers can incorporate vintage elements into their collections to attract customers who desire to experience the past.
2. Warehouse Chic - Brands can play with industrial aesthetics and elevate them, creating unique and desirable environments for their products or services.
3. Menswear-inspired Womenswear - Brands can blur gender lines and experiment with the traditional elements of menswear to create fresh and innovative womenswear products.
Industry Implications
1. Fashion - Fashion brands can experiment and play with different materials and styles to create a unique and timeless appeal for their consumers.
2. Interior Design - Interior designers can transform raw industrial spaces into trendy and desirable environments for both commercial and residential living.
3. Advertising & Marketing - Advertising agencies can create campaigns that use nostalgia as a selling point for products that bring back memories and associations with the past.