Cav Empt is a Japanese streetwear label that often puts out eccentric collections and its latest creation is a PVC-coated jacket that's well-suited to those looking to stay dry in rainy weather without compromising their sense of style.
With a simple construction that's taken from timeless workwear staples, the pieces have a utilitarian look that's further enhanced by the use of technical material. Although the PVC-coated jackets are mostly black, a few accents of light brown add some contrast to the design.
Also helping with this is a corduroy collar, which diverts from the rest of the PVC-coated material to reinstate the workwear style that its cut draws from. All in all, Cav Empt's latest is a masculine streetwear alternative to the often repetitive rain gear genre. In addition to carrying a unique aesthetic, the jackets are built to last for years.
PVC-Coated Jackets
Cav Empt Created a Masculine Workwear-Inspired Design to Fight the Elements
Trend Themes
1. Pvc-coated Jackets - Disruptive innovation opportunity: Develop sustainable and eco-friendly PVC alternatives for jacket coatings.
2. Masculine Streetwear - Disruptive innovation opportunity: Merge workwear aesthetics with streetwear fashion to create a new hybrid style.
3. Technical Workwear - Disruptive innovation opportunity: Integrate smart technologies into workwear garments for improved functionality and performance.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore new materials and designs to create fashion-forward rain gear.
2. Textile - Disruptive innovation opportunity: Develop advanced waterproof coatings for textiles to improve their durability and performance.
3. Technology - Disruptive innovation opportunity: Collaborate with fashion brands to incorporate smart technologies into clothing, enhancing functionality and user experience.