Retailing for just $9 CAD, Elf Cosmetics Luminous Putty Bronzer is perhaps one of the most affordable options "with a glowing finish" on the market right now. Great for all skin types, the putty bronzer is available to consumers in eight shades.
The texture is lightweight and the formula is buildable. The creamy putty-to-powder bronzer can be applied seamlessly atop the skin and the new formulation promises to deliver "a naturally bronzed look with a hint of shimmer." Additionally, Elf Cosmetics supercharges its offering with a few skin-loving ingredients like Argan Oil and Vitamin E. These additions deliver a nourishing effect on the skin, improving hydration and channeling one's youthful vitality. The formula is vegan, cruelty-free, and does not contain any harmful ingredients.
Affordable Putty-to-Powder Bronzers
Elf Cosmetics Debuts the Luminous Putty Bronzer
Trend Themes
1. Affordable Bronzers - There is an opportunity for other cosmetic brands to develop budget-friendly bronzers without compromising quality to meet the increasing demand for affordable makeup products.
2. Putty-to-powder Formula - The putty-to-powder formula for bronzers can also be explored for other makeup products such as blush, contour, and eyeshadow as it provides a lightweight, buildable, and seamless application.
3. Skin-loving Ingredients - The use of skin-loving ingredients like Argan Oil and Vitamin E in makeup products presents a disruptive innovation opportunity for other cosmetic brands to create multifunctional products that nourish and enhance skin health while providing makeup coverage.
Industry Implications
1. Cosmetics - Cosmetic brands can explore different product formulations using inexpensive yet high-quality ingredients to produce affordable, skin-loving, and innovative makeup products.
2. Retail - The increasing demand for affordable beauty products presents a disruptive innovation opportunity for retailers to partner with cosmetic brands to create their own private label makeup products at lower price points.
3. Skincare - Skincare brands can expand their offerings by creating products that also provide makeup coverage and contain skin-loving ingredients that nourish and enhance the skin's health and appearance.