Designed to show off its premium quality water, the Puro concept collection offers water bottles that are made with sophisticated materials.
The collection comes in tall cylindrical glass tubes that are topped with screw-on caps that each feature a different muted color and three stripes made out stone and concrete and cork. The waters in this collection include a Puro still water, a Puro distilled water and a Puro sparkling water and each bottle is labeled with a minimalist symbol designed to reflect its contents. The water bottle's branding was inspired by mountaintops and Scandinavian landscapes and designed to be as simple as possible.
The Puro concept collection is one that perfectly captures the natural elements of water while still being elegant in its design.
Landscape-Inspired Water Bottles
The 'Puro' Water Bottles are Inspired by Nature
Trend Themes
1. Sophisticated Water Bottles - There is an opportunity for innovative water bottle materials and design to appeal to a sophisticated market.
2. Nature-inspired Branding - Branding that takes inspiration from nature and minimalism can appeal to a design-savvy demographic.
3. Premium Water Collection - A premium collection of still, distilled, and sparkling waters labeled with minimalist symbols can cater to a high-end audience.
Industry Implications
1. Beverage Packaging - Material innovation in the packaging of premium beverages is needed to create attractive, high-end products.
2. Graphic Design - Minimalist, nature-inspired branding is a trend in graphic design that can appeal to luxury brands.
3. Bottled Water - The bottled water industry can innovate in the types of water offered and packaging design to cater to an upscale market.