Craft brewery BrewDog unveils its new Punk IPA deodorant, which is a roll-on described to be bold, hoppy, and tropical. It arrives in time for the Summer season and is made from all-natural ingredients along with plastic-free compostable refills as well.
It fuses together with the IPA's Planet Positive carbon-negative certified credentials, ensuring that the product is not harmful to the earth, is vegan, and is cruelty-free. In terms of the design, it appears to be made in collaboration with fussy and complete in a sleek structure. The sustainable roll-on deodorant is encased in a navy blue casing with embossed branding detail for a minimal design language. It is also defined by curved details for a soft look and feel.
Brewed Beer-Scented Deodorants
BrewDog's Iconic Punk IPA is the Scent of its New Deodorant
Trend Themes
1. Beer-inspired Personal Care Products - Opportunity for beauty and personal care companies to create unique scents and formulations inspired by beer and craft breweries.
2. Sustainable and Eco-friendly Personal Care - Opportunity for personal care companies to create products with all-natural ingredients and sustainable packaging to appeal to environmentally conscious consumers.
3. Collaborations Between Beverage and Beauty Industries - Opportunity for companies in the beverage and beauty industries to collaborate and create unique products that appeal to a wider range of consumers.
Industry Implications
1. Craft Beer Industry - Opportunity for craft breweries to diversify their product offerings and reach new markets with beer-inspired personal care products.
2. Health and Beauty Industry - Opportunity for health and beauty companies to tap into the growing natural and sustainable beauty trends with eco-friendly personal care products.
3. Sustainable Packaging Industry - Opportunity for sustainable packaging companies to provide innovative, compostable solutions for personal care products, like BrewDog's refillable deodorant.