With fall officially here, many brands are launching pumpkin-inspired products including iconic smoothie brand Jamba Juice who recently expanded its range with the introduction of the new Pumpkin Smash Smoothie. This seasonal beverage is made using frozen vanilla yogurt, a blend of 2% milk, real pumpkin, ginger puree, organic agave, and ground cinnamon.
The delicious new Pumpkin Smash Smoothie boasts a balanced flavor profile resulting in a unique and unprecedented palette experience. It's the perfect smoothie choice to enjoy this fall and will be sold at participating locations for a limited time this autumn.
Moreover, fans get can $3 off the smoothie of their choice when they sign up for 'My Jamba Rewards' using the Jamba app.
Pumpkin-Infused Smoothies
Jamba Juice Debuts a New Pumpkin Smash Smoothie
Trend Themes
1. Seasonal Beverages - There is a growing trend of brands launching seasonal beverages with unique flavors like pumpkin-infused smoothies.
2. Limited-time Offerings - Limited-time offerings, such as the Pumpkin Smash Smoothie, create a sense of urgency and exclusivity for consumers.
3. Personalized Rewards Programs - Brands can boost customer loyalty by offering personalized rewards programs, as seen with Jamba Juice's 'My Jamba Rewards' where fans can get $3 off the smoothie of their choice.
Industry Implications
1. Beverage Industry - The beverage industry can tap into the trend of seasonal beverages and explore innovative flavor combinations to keep customers engaged.
2. Hospitality Industry - The hospitality industry can take advantage of limited-time offerings to create buzz and drive customer traffic during specific seasons.
3. Mobile App Industry - The mobile app industry can focus on developing personalized rewards programs for businesses to increase customer engagement and retention.