The recently released Hussein Chalayan PUMA Urban Mobility FW11 Collection for men stays true to its roots by offering a series of clothing suitable for a busy lifestyle. The purpose behind the line was to offer consumers a wide range of highly functional and fashionable pieces. While PUMA is well-known for its athletic aesthetics, the PUMA Urban Mobility FW11 Collection offers plenty of urban-appropriate cold weather essentials.
The color scheme for the collection centers around a much darker palette including shades of indigo, black and gray. From its jackets to its zip-up hooded sweaters to the dapper-looking peacoat, the PUMA Urban Mobility FW11 Collection has everything the urban male needs to stay stylish and warm this winter season.
Implications - Businesses that choose to collaborate with another popular brand or company will likely benefit by appealing to two consumer groups. In doing so, the likelihood of garnering larger numbers of potential clients is exceedingly higher.
Phantom Fashion Campaigns
The Hussein Chalayan PUMA Urban Mobility FW11 Line is Highly Functional
Trend Themes
1. Collaborative Fashion Lines - Brands can benefit from collaborating with popular fashion designers to appeal to two consumer groups.
2. Functional Fashion - Offering clothing that is both highly functional and fashionable is a trend in the fashion industry.
3. Urban-appropriate Essentials - Cold weather essentials designed for urban dwellers are becoming popular in the fashion industry.
Industry Implications
1. Fashion Industry - This trend is most relevant to the fashion industry, which can benefit from collaborating with popular brands and offering functional and fashionable clothing.
2. Athletic Apparel Industry - PUMA's Urban Mobility line is an example of how the athletic apparel industry is expanding into functional fashion for urban wear.
3. Retail Industry - Retailers can benefit from offering urban-appropriate cold weather essentials designed to appeal to busy urban dwellers who desire functional and fashionable clothing.