The Puma race car is a car you can’t sit in, touch or drive because it is made out of clothes—1,682 T-shirts, 88 pairs of jeans, 64 pairs of shoes and 31 belts, to be exact.
All together, the apparel used in the 14-foot Puma race car cost almost $64,000 USD, while the construction took five hours and eight employees. Modeled after the Formula One driver Kimi Raikkonen’s race car which is a Ferrari (as Puma is the Ferrari team’s official clothing sponsor), the Puma race car is displayed at the Puma Carnaby Street shop in London.
Racing Apparel Autos
The Puma Race Car is Entirely Made Out of Clothing
Trend Themes
1. Sustainable Fashion - Disruptive innovation opportunity: Develop eco-friendly and recyclable racing apparel made from sustainable materials.
2. Brand Collaborations - Disruptive innovation opportunity: Partner with automotive companies to create race cars made from branded clothing, creating a unique marketing experience.
3. Artistic Design - Disruptive innovation opportunity: Explore the intersection of art and automotive by designing race cars using unconventional materials and techniques.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Merge fashion and technology to create innovative apparel for the racing industry.
2. Automotive - Disruptive innovation opportunity: Incorporate sustainable and unconventional materials into car design, focusing on eco-friendly and artistic racing experiences.
3. Marketing - Disruptive innovation opportunity: Develop experiential marketing campaigns that leverage creative uses of branded apparel and race cars.