At TrendHunter, we love viral ads that let you customize, personalize or upload your own image, which is why we love Puma’s new 60th anniversary campaign.
The interactive ad, called "I am 60," lets you try on 60 years worth of fashion trends using a picture of your choice. Clearly this was something we couldn’t pass up, which is precisely why Puma’s ad is so effective—it’s fun, creative and personalized, key ingredients in creating something viral.
Kinda reminds me of the personalized virtual yearbooks, also worth checking out if you got a kick out of the Puma campaign.
Multi-Decade Makeovers
Puma ‘I am 60' Campaign Is A Fashion Blast From the Past
Trend Themes
1. Interactive Fashion Ads - Interactive fashion ad campaigns that are personalized have the potential to be highly effective and create viral marketing opportunities.
2. Customized Fashion Trends - Creating customized fashion experiences for consumers can enhance engagement and encourage sharing on social media.
3. Fashion Nostalgia - Using past fashion trends as inspiration can create a unique and memorable marketing campaign.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from utilizing interactive, personalized ads and experiences to engage with consumers and increase brand awareness.
2. Marketing Industry - Interactive ads and personalized experiences have potential to be disruptive in the marketing industry, creating opportunities for increased engagement and virality.
3. Technology Industry - Innovation in technology can assist in providing more advanced and realistic virtual fashion experiences for consumers that have the potential to go viral.