Singer-Designed Headwear Lines

Rihanna Recently Dropped a New Series of PUMA Accessories

For the Spring/Summer of 2017, a new range of Rihanna and PUMA accessories were released. The designs are similar in colorway to much of the pastel apparel that the multi-talented singer has released in the past, with baby pink, olive, and white marking the materials.

Included in the new drop are satin baseball caps that feature lace-up detailing throughout, and branded durags which are made out of elegant lace. In addition to the Rihanna and PUMA accessories, the drop also includes a number of cropped muscle tanks, which have a slim-fit design to draw attention to their wearer's natural curves.

All of the pieces can be purchased in-store and from retailers such as NAKED, where prices range from $50 and $77 USD.
Trend Themes
1. Celebrity-designed Accessories - There is a growing trend of celebrities collaborating with brands to create unique accessories.
2. Pastel Colorway - Fashion brands are incorporating pastel colors into their apparel and accessories, following the popularity of pastel fashion.
3. Attention to Natural Curves - Slim-fit designs that highlight the wearer's natural curves are becoming popular in the fashion industry.
Industry Implications
1. Fashion - The fashion industry can benefit from partnering with celebrities to design accessories that cater to current trends.
2. Apparel Manufacturing - Companies in the apparel manufacturing industry can capitalize on the demand for pastel-colored accessories.
3. Fitness and Activewear - Fitness and activewear brands have the opportunity to create slim-fit clothing that accentuates natural curves.

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