Lucas Puig works in collaboration with adidas skateboarding on a new sneaker that arrives in the form of the PUIG Indoor silhouette. The French skater infuses his expertise into the shoe and it is made for every lifestyle purpose. A notable element of the shoe is its lightweight build.
Much of the shoe's construction is made from premium leather materials throughout the upper and sits on top of an updated sole unit foundation that has a cold cement outsole that offers the board feel of a vulcanized sole, but has the cushioning of a cupsole. It also features high-grade EVA midsole details. This ensures that it can be suitable for day-to-day life or skateboarding. It comes in the colorway options of gray, black, and cream for a neutral look that is versatile.
Lightweight Skateboarding Sneakers
Lucas Puig and adidas Skateboarding Launch the PUIG Indoor Shoe
Trend Themes
1. Lightweight Sneakers - Opportunity for brands to create lightweight sneakers for various activities that blend style and functionality.
2. Hybrid Sole Units - Opportunity for brands to develop hybrid sole units that offer both board feel and cushioning for different uses.
3. Athlete Collaborations - Opportunity for brands to collaborate with skilled athletes to design innovative products that are both stylish and performance-driven.
Industry Implications
1. Athletic Footwear - Brands in this industry can leverage the opportunity to design sneakers that cater to the needs of people who engage in both athletic and day-to-day activities.
2. Skateboard Equipment - Brands in this industry can leverage the opportunity of designing equipment that combines both style and performance as more people embrace skateboarding as a sport.
3. Fashion - Brands in this industry can leverage the opportunity to create fashionable sneakers that can be worn both on and off the skateboard, catering to consumers who seek style and comfort.