Published By is an accessories brand that's backed by tech-driven artists, resulting in items that are both forward-thinking, practical and stylish. Its latest line is a collection of bags that serve as "bags of the future" boasting a futuristic look that's sure to help one stand out from the crowd.
The brand's founder stated that Published By's creators are fuelled by the "common goal of pushing fashion into the future through new production, creation and visualisation methodology." The entire collection was created digitally in just 10 days and utilizes some of the latest in 3D printing technology. The brand also offers a virtual 'try before you buy' in an effort to keep it zero waste.
Tech-Driven Accessories Brands
Published By is an Tech-forward Accessories Brand
Trend Themes
1. Tech-driven Accessories - Opportunity for disruptive innovation in the accessories industry by integrating technology into the design and production process.
2. Forward-thinking Fashion - Opportunity for disruptive innovation in the fashion industry by embracing futuristic aesthetics and pushing boundaries in design.
3. Virtual Try Before You Buy - Opportunity for disruptive innovation in the retail industry by offering virtual experiences that enhance the consumer shopping experience.
Industry Implications
1. Accessories - Opportunity for disruptive innovation in the accessories industry by leveraging technology to create innovative and practical products.
2. Fashion - Opportunity for disruptive innovation in the fashion industry by exploring new production methods and visualisation techniques.
3. Retail - Opportunity for disruptive innovation in the retail industry by implementing virtual 'try before you buy' experiences to reduce waste and enhance customer satisfaction.