The Publish 'Jogger' Collection, which is comprised of patterned jogging pants, is a departure from the Southern California-based brand's signature solid color palettes.
In order to succeed, brands must continually adapt and innovate -- even if that means stepping out of their carefully demarcated comfort zone. And that's exactly what Publish is doing with this surprisingly ornate collection. The custom patterns include paisley, floral, reflective polka dots, Middle Eastern geometric tiling and Navajo. The pants pay attention to comfort, flexibility and fit; the cuffed Jogger pants are constructed from 98% cotton twill and 2% spandex. Moreover, the Durable Water Resistant coating makes these pants a fail-safe option, even when Mother Nature is trying her darndest to ruin your work out.
The practical, stylist novelty collection is available online and at choice Publish retailers.
Patterned Sprinting Collections
The Publish 'Jogger' Collection Features Ornate Patterns
Trend Themes
1. Patterned Active Wear - The trend of patterned workout clothes provides opportunities for brands to differentiate themselves and offer customizable options.
2. Reimagined Branding - Brands can disrupt their traditional branding by offering unexpected product lines to attract new customers and expand their brand.
3. Functional Fashion - The trend of activewear that is both stylish and functional presents an opportunity for brands to explore new designs and innovative materials.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can keep up with the trend of patterned active wear by experimenting with new designs and materials.
2. Sports and Fitness - The sports and fitness industry can benefit from the trend of functional fashion by partnering with brands to offer comfortable and stylish workout clothing.
3. Retail - The retail industry can capitalize on the trend of reimagined branding by offering unique and exclusive product lines to differentiate themselves from competitors.