Rattling with military-inspired garments, the Publish Fall 2011 Collection titled Classic Improvisation remixes classic military-wear with new cutting edge style. The designs are instantly classic and are perfect for summer adventures weather you're coasting down the highway or trekking through the forests.
The Publish Fall 2011 Collection is a fusion of traditional dapper style and contemporary street fashion. Using a signature camouflage print on selected items throughout the line gives these clothes an intrinsic rough and tough appeal.
Rugged Military Menswear
The Publish Fall 2011 Collection Carries on Military Inspiration
Trend Themes
1. Military-inspired Fashion - Disruptive innovation opportunity: Introduce military-inspired fashion with a modern twist through unique designs and rugged materials.
2. Camo Print Clothing - Disruptive innovation opportunity: Create camo print clothing that combines style and functionality for outdoor enthusiasts and fashion-forward individuals.
3. Classic-contemporary Fusion - Disruptive innovation opportunity: Blend traditional dapper style with contemporary street fashion to create a new hybrid fashion trend that appeals to a wide range of consumers.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Develop a specialized niche in the fashion industry by focusing on military-inspired fashion and unique style fusion.
2. Outdoor Apparel - Disruptive innovation opportunity: Cater to the growing demand for stylish yet functional outdoor clothing by incorporating military elements and camo prints.
3. Streetwear - Disruptive innovation opportunity: Combine classic and contemporary elements to create a new wave of streetwear fashion that resonates with urban youth culture.