Personal care brand eos launched Pubes for the Planet to collect shaved hair to give customers a way to repurpose hair waste and raise awareness of how repurposed hair waste can help solve environmental problems. When someone signs up to donate their body hair, they will receive a dedicated "pube collection pouches," 100% biodegradable envelopes and a small tube of shaving cream. Carbon offsets have also been purchased to address the environmental impact created during the delivery process.
eos is working with partner Matter of Trust so that the collected hair can be used for the purposes of fertilizing a "Pube Park" at a San Francisco plant. And for every tuft of hair that is donated, the personal care brand will be matching it with a financial contribution, up to $15,000 USD to Matter of Trust.
Upcycling Body Hair Initiatives
Pubes for the Planet Uses Shaved Hair to Mitigate Climate Impact
Trend Themes
1. Sustainable Personal Care Practices - With more consumers focusing on their environmental impact, there is a growing market for sustainable personal care products such as repurposing body hair waste.
2. Circular Economy Initiatives - Companies like Pubes for the Planet are promoting circular economy practices by finding new uses for waste and creating value for consumers in the process.
3. Social Responsibility Campaigns - Brands like eos can use social responsibility campaigns like Pubes for the Planet to engage with consumers and build brand loyalty while promoting sustainability efforts.
Industry Implications
1. Personal Care Products - Personal care brands can look for ways to incorporate upcycling and circular economy principles into their products in order to appeal to consumers who prioritize sustainability.
2. Non-profit Organizations - Non-profits like Matter of Trust can partner with companies like eos to find new uses for waste materials and raise awareness of environmental issues in the process.
3. Eco-tourism - Projects like Pube Park can create opportunities for eco-tourism, where visitors can learn about sustainable practices and see the impact of upcycling in action.