The Firehouse Subs Pub Steak Sub is the latest sandwich from the brand that will provide consumers a new way to enjoy the classic tastes of pub fare in a different format.
Starting with a signature toasted sub roll, the sandwich is made with a savory helping of steak that has been topped with an all-new Beer Cheese Sauce that is made with a blend of sharp cheddars, American cheeses and the flavor of White Belgian-Style Wheat Ale. This makes it an indulgent sandwich option for consumers to choose when seeking out a different kind of fare to enjoy over the traditional offerings.
The Firehouse Subs Pub Steak Sub is only available for a limited time at participating locations.
Rustic Steak-Infused Subs
The Firehouse Subs Pub Steak Sub is Made with the New Beer Cheese Sauce
Trend Themes
1. Beer Cheese Sauce - The innovation opportunity lies in creating and marketing unique beer cheese sauces for a variety of culinary applications.
2. Signature Toasted Sub Roll - There is potential to disrupt the bread industry by introducing new and unique varieties of signature toasted sub rolls.
3. Indulgent Sandwich Options - There is room for disruptive innovation in the fast-casual restaurant industry by introducing indulgent sandwich options with unique and unexpected flavor combinations.
Industry Implications
1. Culinary Sauces - The culinary sauces industry can explore the opportunity of developing and marketing beer cheese sauce as a versatile flavor enhancer for various dishes.
2. Bakery - The bakery industry can innovate by introducing new types of toasted sub rolls that can elevate the sandwich experience.
3. Fast-casual Restaurants - Fast-casual restaurants can disrupt the industry by offering indulgent sandwich options that go beyond traditional flavors and ingredients.