Provie is a direct-to-consumer brand launched by Michelle — a healthcare designer — and Alex — an operational corresponded in eCommerce — that offers premium incontinence products at affordable prices. Thes bladder leakage products offer contemporary solutions designed with comfort and convenience in mind.
Crafted to be 50 percent thinner than traditional solutions, Provie provides long-lasting protection in both disposable and washable formats. The disposable option offers a higher absorbency rate than washable alternatives and boasts a superior odor control system. The washable option, on the other hand, features a more 'normal underwear' feeling and aesthetic for a more discrete option The brand encourages women to explore both options depending on their needs.
High-Performance Incontinence Underwear
Provie Offers Ultra-Absorbent Technology to Combat Leaks
Trend Themes
1. Direct-to-consumer Incontinence Products - Opportunity for brands to provide premium, affordable incontinence products directly to consumers, bypassing traditional retail channels.
2. Ultra-thin Bladder Leakage Solutions - Innovation potential in developing incontinence products that are significantly thinner than traditional options while still offering long-lasting protection.
3. Discrete and Aesthetic Washable Incontinence Underwear - Potential for brands to create washable incontinence underwear that looks and feels like regular underwear to provide a discrete and comfortable option for consumers.
Industry Implications
1. Healthcare - Healthcare industry could explore opportunities in developing and marketing premium incontinence products.
2. E-commerce - E-commerce industry can capitalize on the demand for direct-to-consumer incontinence products by partnering with or launching their own brands.
3. Textile - Textile industry has potential to develop innovative washable incontinence underwear that combines performance and aesthetics.