Taking inspiration from popular skincare solutions, Pantene has launched two new product lines: the PRO-V Micellar Collection, and the PRO-V Charcoal Collection.
The latter features activated charcoal, which is known for its ability to gently remove toxins and impurities. Although these properties have largely been exclusive to skincare, and even used as a form of holistic dental care, Pantene takes advantage of these advantages with its Charcoal Shampoo and Conditioner. Ideal for those who appreciate a gentle but deep clean, the PRO-V Charcoal Collection magnetically attracts toxins and impurities to get rid of any build up, leaving refreshed locks with plenty of body and shine.
Those that tend to wash their hair more frequently and are looking for an even more gentle wash are likely better suited to Pantene's Micellar Collection.
Activated Charcoal Hair Lines
Pantene's New PRO-V Charcoal Collection Gently Purifies the Hair
Trend Themes
1. Activated Charcoal Beauty Products - There is a growing demand for personal care products featuring activated charcoal which offers a gentle yet effective way to remove impurities from the skin and hair.
2. Micellar Technology in Hair Care - The use of micellar technology in hair care is gaining popularity as a gentle way to cleanse the hair without stripping it of its natural oils.
3. Holistic Hair Care - The trend of using holistic ingredients in personal care products is inspiring the use of activated charcoal and other natural substances in hair care products.
Industry Implications
1. Personal Care - The personal care industry can capitalize on the trend of using activated charcoal to create new hair care products that appeal to health- and eco-conscious consumers.
2. Beauty - Beauty companies can benefit from incorporating micellar technology in their hair care products to meet the needs of consumers who want a gentler way to cleanse their hair.
3. Wellness - The wellness industry can advance the trend of holistic hair care by promoting hair care products made with natural ingredients that are considered better for the health of the hair and scalp.