Proud Pour began its journey as a wine brand determined to make a difference with a Sauvignon Blanc that funds wild oyster reef restoration and a Pinot Noir that provides bees a place to live on farms. On Kickstarter, Proud Pour is now introducing its newest product and initiative in the form of 'Cider for Sea Turtles.'
This craft New England cider funds sea turtle rehabilitation, with the purchase of each case providing enough resources to support an injured turtle for a half a day. Sea turtles play an important role in stimulating the growth of seagrass and controlling the jellyfish populations, while their unhatched eggs provide a source of nourishment for other creatures—yet six out of the seven sea turtle species are threatened or endangered as a result of human activity. With its newest canned cider, Proud Pour is on a mission to support various organizations that provide care for sea turtles.
Turtle-Saving Ciders
Proud Pour's 'Cider for Sea Turtles' Supports Sea Turtle Rehabilitation
Trend Themes
1. Sustainable Alcohol Brands - Proud Pour is part of a growing trend of alcohol brands that prioritize environmental conservation and give back to the planet.
2. Wildlife Rehabilitation Initiatives - The 'Cider for Sea Turtles' initiative by Proud Pour represents a broader trend of supporting wildlife rehabilitation programs through consumer purchases.
3. Eco-friendly Food and Beverage Products - Proud Pour's range of wines and ciders illustrates the increasing demand for eco-friendly and socially conscious food and beverage products.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can explore opportunities in sustainable product offerings and cause-related marketing to attract socially conscious consumers.
2. Conservation Organizations - Conservation organizations have the potential to partner with alcohol brands like Proud Pour to raise funds for wildlife rehabilitation projects.
3. Sustainable Food and Beverage - The sustainable food and beverage industry can benefit from innovative products like Proud Pour's ciders that support environmental causes and engage environmentally conscious consumers.