Proud Pour began its journey as a wine brand determined to make a difference with a Sauvignon Blanc that funds wild oyster reef restoration and a Pinot Noir that provides bees a place to live on farms. On Kickstarter, Proud Pour is now introducing its newest product and initiative in the form of 'Cider for Sea Turtles.'
This craft New England cider funds sea turtle rehabilitation, with the purchase of each case providing enough resources to support an injured turtle for a half a day. Sea turtles play an important role in stimulating the growth of seagrass and controlling the jellyfish populations, while their unhatched eggs provide a source of nourishment for other creatures—yet six out of the seven sea turtle species are threatened or endangered as a result of human activity. With its newest canned cider, Proud Pour is on a mission to support various organizations that provide care for sea turtles.