Considering how many people actively protest on a day to day basis, it’s strange to see that there are almost no products specifically marketed to that demographic. B. Super is changing that with their new brand of consumerist protest products, which are being marketed to the public using the slogan "Consumer Products for Protesters."
Protesters often get a bad reputation. This only makes sense as they oppose the status quo and being disruptive is always bound to make a few waves, after all, isn’t that the point? Well for the everyday protester the process can be rigorous and even dangerous, so B. Super has created an entire kit for them that even comes with a utility belt.
Protesters can start revolutions so going into battle -- utility belt and all -- can definitely come in handy.
Mainstream Protest Products
B. Super Designs Protest Products for the Everyday Protester
Trend Themes
1. Consumerist Protest Products - Disruptive innovation opportunity: Create a line of consumer products specifically designed for protesters to enhance their activism and support their cause.
2. Protester Safety and Convenience - Disruptive innovation opportunity: Develop innovative products and tools that prioritize the safety and convenience of protesters during demonstrations and protests.
3. Protest Lifestyle Branding - Disruptive innovation opportunity: Build a lifestyle brand that caters to the needs of the everyday protester, offering products that reflect their values and passion for activism.
Industry Implications
1. Activism and Advocacy - Disruptive innovation opportunity: Provide support and solutions for activists and advocacy groups by offering products and services that enhance their impact and effectiveness.
2. Fashion and Accessories - Disruptive innovation opportunity: Introduce a new line of protest-inspired fashion and accessories that allow individuals to express their activism through their personal style.
3. Safety and Security - Disruptive innovation opportunity: Develop advanced safety and security technologies catered towards protesters, empowering them to protest peacefully and safely.