Protein2O is known for creating clear water beverages that are enhanced with whey protein and the brand is now introducing its first-ever plant-based protein water. Developing these new products was a particular challenge, especially related to solubility and opacity, and the refreshing beverages enriched with proprietary pea protein isolate are packaged in tall 11-ounce cans.
The plant-based protein water products are offered in unique flavors like Lemongrass Chamomile, Blackberry Basil and Key Lime Coconut, each of which shares 15 grams of plant-powered protein. The light and non-carbonated beverages offer an alternative way for people to enjoy a protein beverage in the form of something other than a shake or a smoothie.
Plant-Based Protein Water
Protein2O's Beverages are Enriched with Pea Protein Isolate
Trend Themes
1. Plant-based Protein Water - Creating clear water beverages enriched with plant-based protein offers a disruptive innovation opportunity in the protein beverage market.
2. Unique Flavor Combinations - Developing plant-based protein water products in unique flavors like Lemongrass Chamomile, Blackberry Basil, and Key Lime Coconut can disrupt the traditional protein beverage industry.
3. Non-carbonated Protein Beverages - Introducing light and non-carbonated plant-based protein water as an alternative to shakes and smoothies presents a disruptive innovation opportunity.
Industry Implications
1. Beverage - The beverage industry can benefit from the development of plant-based protein water products with unique flavors and packaging.
2. Health and Wellness - The health and wellness industry can incorporate plant-based protein water as a nutritious and convenient option for consumers looking for alternative protein sources.
3. Fitness and Sports Nutrition - The fitness and sports nutrition industry can capitalize on the trend of non-carbonated plant-based protein beverages as a refreshing and protein-rich option for active individuals.