The Birthday Cake Protein Poppers are the latest addition to the brand's product range that's focused on capturing the namesake flavor to provide consumers with a sweet way to increase their protein intake.
The snack boasts a plant-based recipe with nine-grams of protein in every serving along with 120-calories to make it a permissible treat for consumers to enjoy. The product maintains a sweet yet savory flavor, which is enhanced with its crunchy texture to surprise and delight consumers of all ages.
The Birthday Cake Protein Poppers will join the existing lineup of flavors, which includes White Cheddar, Sweet Hickory BBQ and Chili Lime. The snacks are characterized by their free-from recipes that are all vegan-friendly, Kosher, non-GMO, gluten-free and more.
Dessert-Flavored Protein Snacks
Birthday Cake Protein Poppers Have a Sweet and Savory Flavor
Trend Themes
1. Plant-based Protein Snacks - As more people shift towards plant-based diets, disruptive innovation opportunities lie in developing protein snacks that cater to this growing trend and satisfying the taste buds of modern consumers.
2. Dessert-inspired Snacks - Developing snacks with dessert-inspired flavors offers a disruptive innovation opportunity for companies to target consumers that crave sweets while also aiming to maintain a healthy lifestyle.
3. Free-from Snacks - The trend for products free from specific ingredients continues to grow and there are disruptive innovation opportunities for companies to create snacks that are free from multiple ingredients like vegan, Kosher, non-GMO, gluten-free and more.
Industry Implications
1. Health Food - The health food industry has an opportunity to innovate and target consumers looking for snacks that are protein-rich, plant-based, and free from allergens.
2. Snack Food - The snack food industry can incorporate dessert-inspired flavors in its products to attract consumers looking for indulgent yet permissible snacks with a nuanced and delightful taste.
3. Vegan Food - The vegan food industry can develop free-from snacks catering to a wider range of dietary requirements to capture a newer consumer base looking for healthy snack alternatives.