Protein2O's original line of protein-infused water introduced beverages with no added sugars that were sweetened with sucralose that provided 15 grams of protein per bottle. The new line from Protein2O expands upon this core collection with drinks that are naturally sweetened with cane sugar and stevia, with a bottle containing five grams of sugar and 10 grams of protein.
The new protein water beverages are offered in a range of flavors, including Kawaiola Coconut, Peach Mango, Acai Blueberry Pomegranate and Dragonfruit Blackberry.
The all-natural water range is infused with pure whey protein isolate and other simple ingredients to support one's overall health and active lifestyle. When it comes to beverages, health-conscious consumers are now looking to enjoy functional benefits that go above and beyond just refreshment.
Protein-Infused Water
Protein2O's Naturally Sweetened Beverages Provide 10 Grams of Protein
Trend Themes
1. Protein-infused Water Beverages - The trend towards protein infused water beverages expands with naturally sweetened and all-natural ingredient options.
2. Naturally Sweetened Beverages - The shift towards naturally sweetened beverages offers an opportunity for brands to capture health-conscious consumers.
3. Functional Beverages - Consumers are increasingly looking for beverages that offer functional benefits beyond hydration, creating a market opportunity for protein-infused drinks.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend towards functional and healthy beverages by introducing protein-infused and naturally sweetened options.
2. Fitness Industry - The fitness industry can market protein-infused water beverages as an essential part of an active lifestyle that helps support muscle growth and recovery.
3. Natural Food Industry - Protein2O's use of all-natural ingredients highlights the trend towards clean label products in the natural food industry and provides a competitive edge for brands looking to appeal to health-conscious consumers.