Fungi-Based Dog Treats

Wild Earth's Good Protein Dog Snacks with Koji Avoids the Use of Meat

Wild Earth is a start-up that recently introduced Good Protein Dog Snacks with Koji as an alternative to comparable products that contain meat, which is often raised with antibiotics, growth hormones or other contaminants.

Koji is a fungus that is often used in the culinary world for fermenting soybeans, making soy sauce, fermented bean paste and even some alcoholic beverages. In this dog treat, Wild Earth uses koji to provide a rich umami flavor, as well as many health benefits for dogs—the whole protein contains all 10 essential amino acids and helps to boost digestion.

The 15-calorie dog treats are also packed with other nourishing ingredients like peanut butter, pumpkin and oats. As a whole, the Wild Earth Good Protein Dog Snacks with Koji help to support pets, all the while avoiding the risks that often come with meat-based dog foods and treats.
Trend Themes
1. Fungi-based Pet Products - Using fungi-based ingredients as alternatives to meat-based options for pets can offer health benefits and avoid contaminants.
2. Plant-based Pet Foods - A shift towards plant-based pet foods can address concerns with meat-based diets and offer more sustainable options.
3. Natural Ingredients in Pet Food - The use of natural and nourishing ingredients in pet food can cater to consumer preferences for healthier options.
Industry Implications
1. Pet Food Industry - There is potential for disruption in the pet food industry through the use of alternative, natural, and sustainable ingredients.
2. Fungiculture Industry - A focus on cultivating and using fungi-based ingredients in animal products could present opportunities for innovation and growth.
3. Plant-based Food Industry - The trend towards plant-based diets extends to pet food, creating opportunities for companies to incorporate plant-based options in their offerings.

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