These protein brownies from Lenny & Larry's are branded as 'Muscle Brownies' that supply "baked nutrition"—these brownies are rich with a whopping 20 grams of protein, as well as 5 grams of fiber.
The brownie flavors like Triple Chocolate, Peanut Butter and Cookies & Cream are sold in individually wrapped packages that are ideal for both on-the-go eating and portion control. Although the varieties available are seemingly decadent, these brownies actually contain about 35% less sugar than most regular brownies on the market.
As well as making an assortment of Muscle Brownies, Lenny & Larry's also makes a variety of Muscle Muffins and Complete Cookies, which offer different ways to receive similar kinds of nourishment from some of the most comforting baked goods out there.
Nutrient-Dense Brownies
These Single-Serve Protein Brownies are Ideal for Refueling on the Go
Trend Themes
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High-protein Snacks — Opportunity to develop nutrient-dense snacks that are high in protein and fiber, while reducing sugar content.
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Portion-controlled Packaging — Opportunity to package snacks in individual portions to cater to on-the-go consumption and encourage portion-control.
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Functional Baked Goods — Opportunity to develop baked goods that offer more functional benefits, such as higher protein and fiber content, without sacrificing taste.
Industry Implications
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Healthy Snack Foods — Opportunity for companies to enter the growing market for healthy snacks that provide functional benefits beyond just taste.
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Bakery — Opportunity for bakeries to differentiate themselves by producing high-protein and fiber baked goods that appeal to health-conscious consumers.
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Fitness Supplements — Opportunity for fitness supplement companies to branch out into baked goods that offer high levels of protein and other functional benefits.