After months of secrecy, MAC will launch its new Baby Bloom Studio Moisture Tint Treatments and Lip Balms on June 30, 2009.
The Studio Moisture Tint comes with SPF 15 protection and contains healing emollients. These emollients are designed to give ladies a beautiful summer glow while offering damage protection. Also, the makeup is flexible enough for cold-hot extremes such as office air-conditioners.
The Suntints Liquid Lip Balm contains similar properties as the Studio Moisture Tint, but with SPF 20 protection. A great way to look nice while protecting lips from the sun!
Protective Summer Cosmetics
MAC's Baby Bloom Protects From Chill of Air-Conditioners and Sun
Trend Themes
1. Studio Moisture Tint Treatments - Disruptive innovation opportunity: Develop new skincare products with SPF protection that offer healing emollients and can withstand extreme temperature conditions.
2. Suntints Liquid Lip Balm - Disruptive innovation opportunity: Create lip balms with SPF protection that not only offer moisturization but also protect lips from the sun.
3. Flexible Makeup - Disruptive innovation opportunity: Explore the formulation of makeup products that can withstand cold-hot extremes such as office air-conditioners while still providing a beautiful summer glow.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Combine skincare and sun protection products to create multi-purpose solutions for consumers.
2. Cosmetics - Disruptive innovation opportunity: Incorporate SPF protection into a wider range of cosmetic products to meet the increasing demand for sun protection.
3. Beauty - Disruptive innovation opportunity: Develop beauty products that address specific environmental concerns, such as protecting against air-conditioner chill and sun damage.