The Project Sunscreen Festival SPF 40 collection has been unveiled by the brand as a new range of products that will offer consumers an easy way to stave off the effects of time in the sun. The products will be launched at Ulta Beauty and Stop & Shop locations in the US and are all formulated to be reef-safe, ocean-friendly and crafted using 100% mineral active ingredients. The products are also free from chemicals including oxybenzone and octinoxate, and in compliance with safe sunscreen legislation that was passed in Key West and Hawaii.
Co-Founder and CEO Rachel Henderson touted the new Project Sunscreen Festival SPF 40 collection saying, "When we set out to create Project Sunscreen, it was essential to us to create something that was both good for your skin and good for the environment."
Exclusive Retailer Sunscreens
The Project Sunscreen Festival SPF 40 Products are Reef-Safe
Trend Themes
1. Reef-safe Sunscreens - The rise of reef-safe sunscreens offers an opportunity for brands to cater to eco-conscious consumers and address concerns over the preservation of coral reefs.
2. Chemical-free Sunscreens - The demand for chemical-free sunscreens presents an opportunity for brands to develop innovative formulas that provide effective sun protection without harmful ingredients.
3. Compliance with Safe Sunscreen Legislation - Brands that comply with safe sunscreen legislation, such as the ban on oxybenzone and octinoxate, can gain a competitive advantage and cater to consumers seeking safer sun protection products.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can capitalize on the rising demand for reef-safe and chemical-free sunscreens by developing innovative and eco-friendly sunscreen products.
2. Retail - The retail industry, particularly stores like Ulta Beauty and Stop & Shop, can benefit from the exclusive partnerships with sunscreen brands that offer reef-safe and compliance-approved products.
3. Travel and Tourism - The travel and tourism industry can tap into the trend of reef-safe sunscreens by providing eco-friendly sunscreen options to guests at hotels, resorts, and other vacation destinations.