With eco-friendly alternatives and responsible creation being a prerequisite for up-and-coming brands, Project Reef is setting itself apart with its sustainability efforts. The new mineral SPF brand offers a variety of suncare products that are housed in ocean-bound plastic packaging including three mineral SPF products: Mineral Sunscreen SPF 30, Mineral Sunscreen SPF 50 and Cooling Lotion. Each one is made with all-natural, effective ingredients that leave you ready for exploration without damaging our ocean’s coral reefs.
Matt Roomet founded Project Reef on Maui after relocating from the Florida coast, where he had become increasingly concerned with his environmental impact and ocean conservation priorities. "In January 2022, the Maui County Council unanimously approved Bill 135 to prohibit the sale, distribution, and use of non-mineral sunscreens in Hawaii. Prior to us launching Project Reef, we were completely unsatisfied with any of the mineral formulas on the market. That is, until now. We believe suncare should be rooted in ingredients found in nature that recharge the body and contribute to its overall well-being – not just protect the skin," said Founder and CEO Matt Roomet.
Lastly, each purchase from the all-natural, reef-friendly, and non-nano suncare brand removes 1lb of plastic from the world’s oceans — the equivalence of 22 water bottles.
Sustainable Mineral SPF Brands
Project Reef is a New All-Mineral and Sustainable Suncare Brand
Trend Themes
1. Sustainable Suncare Products - Emerging brands, such as Project Reef, will be focused on using sustainable and eco-friendly ingredients, as well as packaging, in the creation of suncare products.
2. All-natural Mineral-based SPF - Mineral-based sunscreens, made with natural and effective ingredients such as those used by Project Reef, will establish more popularity, especially in places with policies banning non-mineral sunscreens.
3. Ocean-friendly Packaging - Brands creating suncare products like Project Reef are expected to house them in sustainable and ocean-friendly packaging.
Industry Implications
1. Beauty and Skincare - More beauty and skincare companies will be incorporating eco-friendly and sustainable suncare products, such as Project Reef, in their lineup.
2. Marine Conservation - Suncare brands with a marine conservation focus, such as Project Reef, could inspire companies in other industries to include ocean-friendly initiatives in their operations.
3. Plastic and Packaging - More companies in the plastic and packaging industry, like Project Reef, will start to prioritize recycling ocean-bound plastics and using them in their products.