clothsurgeon introduces its latest collection entitled '_PROJECT EARTH' and it follows the brand's sustainable values as it is entirely upcycled using deadstock materials. The collection is made up of two SWEATsuits, graphis tees, Quality Compulsory Nike face masks, organic CREMATE incense cones, patched Nike teddy, three piece suit, full patched checkerboard jersey selections of a long sleeve shirt, tee, grandad collar shirt, and a long sleeve top.
The _PROJECT EARTH capsule utilizes vintage clothing sourced from Ralph Lauren and Nike blended with deadstock Nike fleece, ripstop nylon materials, tweed, and recycled wool. Some of the standout items include the three piece suit due to the blended material and the utility jacket that adds streetwear sensibilities and a juxtaposed design overall.
Upcycled Deadstock Fashion Capsules
clothsurgeon Launches the Sustainable _PROJECT EARTH Capsule
Trend Themes
1. Upcycling Fashion - Opportunity for companies to create sustainable fashion collections by upcycling deadstock materials.
2. Sustainable Values - Growing trend of consumers seeking out brands that align with sustainable values, presenting an opportunity for businesses to develop eco-friendly products.
3. Streetwear Sensibilities - Disruptive innovation opportunity to incorporate streetwear elements into fashion collections, appealing to a younger consumer demographic.
Industry Implications
1. Fashion - Fashion industry has the potential to adopt upcycling practices and create sustainable collections, meeting the demand for eco-friendly products.
2. Apparel Manufacturing - Opportunity for apparel manufacturers to integrate deadstock materials and upcycling techniques into their production processes, reducing waste and environmental impact.
3. Sustainable Lifestyle Brands - Rise of sustainable lifestyle brands that prioritize eco-friendly practices and materials, presenting an opportunity to tap into the growing market of conscious consumers.