Prohibition, a Montreal-based cannabis accessories retailer, debuted its first collection of branded sunglasses. The launch is happening this month and features a sustainable focus. The brand partnered up with One Tree Planted to plant trees in tandem with its sales throughout Earth Month.
For every pair of sunglasses sold, Prohibition will plant four trees in Canada. The collection features twelve pairs of unisex glasses in fashionable styles. Some featured styles include the Faded LTD, a chunky sunglass style in a limited edition colorway, and the Op, a horn-rimmed style reminiscent of the 70s. The range also includes the Genta glasses, the Royal, and more fun styles to help consumers accessories their spring outfits this season.
Cannabis-Branded Sunglasses
Prohibition Launched its First Range of Sunglasses
Trend Themes
1. Sustainable Accessories - Opportunities for other cannabis accessory retailers to launch eco-friendly product lines.
2. Fashion-cannabis Crossover - Opportunities for other fashion brands to collaborate with cannabis accessories retailers and launch crossover product lines.
3. Cause Marketing - Opportunities for other retailers to partner with environment-focused non-profit organizations to integrate social responsibility in their marketing strategies.
Industry Implications
1. Cannabis Accessories Retail - Opportunities to launch eco-friendly product lines and collaborate with fashion brands.
2. Fashion Retail - Opportunities to collaborate with cannabis accessories retailers and launch crossover product lines.
3. Retail - Opportunities to partner with environment-focused non-profit organizations and integrate social responsibility in marketing strategies.