Fiber-Building Hair Products

Toppik & Viviscal Releases a Range of Products for Healthier Hair

Effective products for healthier hair are hard to come by, but Toppik & Viviscal's recently released range of haircare will surely provide some piece of mind to concerned consumers. The two brands collaborated on a range that boasts an innovative formula. It promotes a thicker- and fuller-looking head of hair.

Viviscal's contribution comes in the form of a dual-action system. The brand features its Extra Strength supplements that can be easily imported into the daily routine with its Gorgeous Growth Densifying Range. Toppik, on the other hand, releases Hair Building Fibers that are made with colored keratin protein. The purpose of this is to conceal hair loss by filling in thinning areas of hair. The product is great for a quick root touch-up between colorings as well.
Trend Themes
1. Effective Haircare Products - There is an opportunity for disruptive innovation in developing new and effective haircare products that promote healthier hair.
2. Dual-action Systems - Developing dual-action systems that combine supplements and haircare products can be a disruptive innovation in the hair industry.
3. Hair Loss Concealers - Creating innovative hair loss concealers that provide quick root touch-ups and fill in thinning areas can disrupt the market.
Industry Implications
1. Haircare - The haircare industry can tap into the opportunity of developing effective products for healthier hair and addressing hair loss concerns.
2. Supplements - The supplements industry can explore the potential of developing products specifically targeted to promote hair growth and health.
3. Cosmetics - The cosmetics industry can innovate by creating innovative hair loss concealers that offer quick root touch-ups and fill in thinning areas.

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