Video game product placement is about to take off. Neilson suggests that the market will top off at around $75 million this year, but grow into a $1 billion market by 2010.
In a recent Washington Post article, the journalist gave a pretty good picture of what video game placement is like, "The 90th or so time you speed by the same Burger King in Rockport, it starts to dawn on you: There aren't any other types of fast food joints in this fictional, video game town."
Product Placement in Video Games
Product Placement In Video Games
Trend Themes
1. Video Game Product Placement - The trend of placing products in video games is set to increase exponentially as the market expands rapidly, indicating a potential opportunity for companies to tap into the gaming industry.
2. Marketing Through Virtual Reality (VR) - The movement towards VR and immersive gaming experiences presents an opportunity for innovative marketers seeking to use this technology to advertise and create interactive content.
3. In-game Advertising - The increase in in-game advertising suggests an opportunity for businesses to target a captive, engaged audience effectively.
Industry Implications
1. Advertising and Marketing - As more companies invest in video game product placement and in-game advertising, the advertising and marketing industry stands to benefit.
2. Gaming Industry - The gaming industry may benefit greatly from this trend as gaming companies can seek additional revenues from product placements and advertising.
3. Fast Food Industry - The fast-food industry may be able to benefit from the growth of video game product placement as there is an opportunity to reach a young audience by placing virtual stores, products, and logos in video games.