Nike has recently revealed Pro League Team Kits for League of Legends players. The Pro League Team Kits are the result of a partnership between Nike and the League of Legends Pro League, or LPL. The partnership between Nike and the LPL marked the first time a major athletic brand provided clothing for an esports league in China.
Nike created a different design for each of the gaming teams. However, each jersey has a chevron pattern that's featured on the chest. This pattern was inspired by Summoner's Rift, which Nike stated is the most competitive environment for league of legends.
Some of the notable designs include the dark red uniform that will be worn by Edward Gaming, as well as the red and gold colors that will be work by Fun Plus Phoenix.
eSports Jersey Partnerships
Nike Has Revealed Pro League Team Kits for 'League of Legends' Teams
Trend Themes
1. Pro League Team Kits - The partnership between Nike and the LPL marks a disruptive innovation opportunity for athletic brands to provide clothing for esports leagues.
2. Esports Fashion Design - The unique jersey designs created by Nike for each gaming team highlight the potential for disruptive innovation in the field of esports fashion.
3. Athletic Brands in Esports - Nike's collaboration with the League of Legends Pro League in China opens up new opportunities for athletic brands to enter the esports industry.
Industry Implications
1. Sports Apparel - The partnership between Nike and the LPL presents a disruptive innovation opportunity for the sports apparel industry to tap into the growing esports market.
2. Gaming and Esports - The collaboration between Nike and the LPL highlights the potential for disruptive innovation within the gaming and esports industry, especially in terms of fashion partnerships.
3. Athletic Brands - Nike's foray into providing jerseys for esports teams demonstrates a disruptive innovation opportunity for athletic brands to expand their offerings and target the esports market.