In a guerrilla campaign to promote Prison Break, the Fox channel in Portugal has marched prisoners throughout the city. The prisoners (actors) were chained together as shown in the photo. Posters and mugshots were been plastered throughout the city and the media were given press kits that included a hidden spoon and prison blueprint. The idea was created by the Torke agency.
Implications - With the conflict in the middle east, many consumers are sensitive to war and crime-related advertising. Presenting a publicity stunt that features prisoners is just one way to gain attention from a customer in order to sell a product. Companies should consider how to incorporate military designs into their commodities to secure prestige over their competitors.
Prisonertising
Prison Break Actors Chain Walk Through City
Trend Themes
1. Guerrilla Advertising - Opportunity to create unconventional and attention-grabbing marketing campaigns through unexpected and disruptive methods.
2. Controversial Marketing - Opportunity to generate buzz and attract attention by pushing the boundaries of acceptable advertising.
3. Creative PR Stunts - Opportunity to engage consumers through unforgettable and unique experiences that generate media coverage.
Industry Implications
1. Entertainment - Disruptive innovation opportunities in the entertainment industry include using unconventional and controversial marketing techniques to promote TV shows, movies, or music.
2. Advertising - Disruptive innovation opportunities in the advertising industry include exploring new and unconventional methods of reaching and engaging audiences.
3. Public Relations - Disruptive innovation opportunities in the public relations industry include creating memorable and attention-grabbing PR stunts to generate media coverage and positive brand awareness.